Over seven years at Nike learning the craft of storytelling, brand management, and authentically connecting with consumers from some of the best in the business.

Followed by over seven years at Twitter working with global brands across every vertical, consulting on campaign strategy, brand initiatives and content production.

I developed and implemented effective sales strategies to build a new content solution for advertisers into a $50m annual revenue business.

I trained, mentored and motivated a global sales team to align sales efforts.

The result: what started as a $2m revenue soft launch in 2018 grew into a $50m revenue product in FY 2021 and FY 2022.

From 2017-2022 at Twitter, I drove the GTM strategy for a creative production service I created, managed and scaled into four regional markets.

Prior to Twitter, I was on multiple teams responsible for Nike product and campaign launches, including strategies for global initiatives for Euro 2008, World Cup 2010, Premier League and MLS.

A wealth of product marketing experience, particularly from 2017-2022 as the DRI to develop the Video Production product — bringing it to uniquely to market in North America, EMEA, APAC and LATAM markets, and scaling it into a key revenue driver for Twitter Next Lab.

During my tenure at Nike, I was involved in global, product marketing projects for high profile product launches including signature football boots, official league match balls and performance training programs.

I managed, serviced and strengthened the Nike relationship with the US Soccer Federation, North America’s priority soccer sports marketing partner and asset. Represented Nike Soccer internationally at the FIFA World Cup 2010 in South Africa, at professional soccer club offices in England, and every Major League Soccer and US International Club Tour event.

At Twitter I built a strong, global community of producers, videographers, animators, boutique studios, artists and creators, and collaborated directly with talent to produce premium branded content for the world’s biggest brands advertising on Twitter.